ABOUT THE EXHIBITION

The 29th International Travel & Tourism Trade Fair "OTDYKH-2027" is the largest event in Belarus in the field of tourism. It serves as a platform for international business communication, where countries, regions and travel companies present their offers on the Belarusian market, establish business contacts, attract clients and discuss the latest industry trends within a rich business programme. The exhibition is organised by the National Exhibition Centre "BelExpo". The co-organiser is the National Tourism Agency, the main regulatory body of the tourism sector of the Republic of Belarus.

Tourism Infrastructure and Promotion

This section brings together organisations that drive tourist flows and help visitors find their way. 

Subsections:
• National Tourism Offices — national agencies, country and regional promotion representatives.
• Regional Administrations — regional executive committees, city executive committees, departments of sport and tourism.
TICs — Tourist Information Centres, reference and advisory structures.
Maps, Brochures, Guidebooks — publishers, printing houses, information resources.
Tourism Portals and Information Services — platforms providing information on routes, events and attractions. 

Tour Operators, Travel Agencies and Aggregators

The commercial segment where travel products are created and sold. 

Subsections:
• Tour Operators — companies that create tours.
• Travel Agencies — companies that sell tours and advise clients.
• Travel Service Aggregators — online services for searching and comparing tours.
• Best Holiday Offers in Belarus — domestic tourism products, special offers, tour selections.
• Excursion Programmes — group, individual, school, corporate excursions. 

Accommodation and Hospitality

The section for companies that provide accommodation services for tourists.
Subsections:
• Hotels
— hotels, apart-hotels, hostels.
• Sanatoriums — health and medical treatment facilities.
• Boarding Houses and Holiday Homes — recreational facilities, rest bases.
• Agritourism Estates — rural and ethnographic holidays.
• Hotel Services — technologies, management, cleaning, service solutions.
• SPA Facilities — wellness complexes, thermal and relaxation programmes. 

Medical and Wellness Tourism

This section is for participants operating at the intersection of leisure, treatment and recovery.
Subsections:
• Medical Companies
— clinics, diagnostic centres, medical services.
• Clinics — private and public medical institutions.
• Sanatoriums — treatment, rehabilitation, prevention.
• SPA Tourism — wellness and beauty programmes.
• Medical Tourism — arranging treatment and support for international and domestic patients. 

Digital Technologies for Tourism

This section covers IT solutions that improve sales, service and promotion. 

Subsections:
• IT and Digital Ecosystems for Tourism and Hospitality — platforms, CRM, online booking, analytics.
• Mobile Applications and Services — navigation, digital guides, booking services, travel-tech.
• Payment and Fintech Solutions — online payments, acquiring, currency services.
Systems for Hotels and Travel Companies — PMS, channel manager, ERP, CRM.
AI and Automation — chatbots, personalisation, smart recommendations. 

Transport and Logistics

This section covers companies that ensure travel accessibility and mobility. 

Subsections:
• Air and Transport Companies — airlines, buses, railways, transfer services.
• Transport Services — car rental, transfer, excursion transport.
• Motorcycle, Car Tourism and Caravanning — campers, motorhomes, road trip routes.
• Travel Insurance — insurance companies, assistance services.
• Roadside Assistance and Navigation Services — support for road trippers and caravanners. 

Active Leisure and Outdoor

This section is for the audience that chooses movement, adventure and nature. 

Subsections:
• Sports Equipment
— goods for tourism, hiking, water and winter activities.
• Leisure and Sports Goods — clothing, footwear, gear, accessories.
Ecotourism — nature trails, national parks, ecological paths.
• Glamping — comfortable outdoor accommodation.
Mobile Homes and Caravanning — independent holiday formats.
• Adventure Tourism — cycling tourism, hiking routes, rafting. 

Cultural and Event Tourism

This section is for those who attract visitors through culture, heritage and events. 

Subsections:
• Museums and Parks
— museums, nature reserves, historical and natural parks.
• Industrial Tourism — factories, enterprises, production facility tours.
Gastronomic Tourism — restaurants, local cuisine, farm products, tastings.
Excursion Programmes — city, thematic, historical routes.
• Event Tourism — festivals, celebrations, fairs, exhibitions. 

EXHIBITORS

The “OTDYKH” exhibition covers the main sectors of the tourism industry and brings together its key players. Our exhibitors include national tourism offices, regional administrations, TICs, tour operators, hotels, sanatoriums, medical and spa facilities, as well as organisations operating in the fields of active, cultural and event tourism.

195+

exhibitors

10

countries

16

Russian regions

VISITORS

7000+

visitors

18

countries

10

official delegations

Official delegations and diplomatic missions: China, Turkey, Tajikistan, Uzbekistan, Brazil, Kyrgyzstan, Cuba, Kazakhstan, Palestine and Azerbaijan.
Visitor geography: Azerbaijan, Armenia, Belarus, Bulgaria, Brazil, Georgia, Italy, Kazakhstan, China, Kyrgyzstan, Cuba, UAE, Palestine, Poland, Russia, Tajikistan, Turkey, Uzbekistan. 

Visitor breakdown by industry sector:
39% Tour operators and travel agencies
11% Hotels / accommodation
10% Sanatoriums / health resorts
7% Transport and transfer services
7% Tourism management / promotion
5% Hotel equipment and supplies
5% MICE / event agencies
4% Museums and excursion bureaus
3% IT solutions and tourism management
3% Glamping / caravanning
3% Insurance / banking services
2% Medical centre / clinic
1% Educational activities 

OTDYKH 2026 visitor breakdown by job level:
Company owners and executives (42%), industry managers/specialists (34%), middle management (21%), individual entrepreneurs (3%) 

BUSINESS PROGRAMME

75

speakers

2780+

attendees

35

business events